Adimur executives meet with banking representatives to analyze the financial sector



Imagen del encuentro

Image of the SPOKESMAN meeting

Analyze the situation of banking and integration processes, the challenges facing the Spanish and European banks, the purchase of Banco Popular, the evolution of the different economic sectors of the Region have been some of the objectives of the work lunch organized by the Association of Directors of the Region (Adimur) with four financial entities operating in the Region.

At lunch work, sponsored by BAL Partners, Manuel Ruiz Escudero, president of Caja Rural Central; Olga Garcia Saz, Levante territorial director of BMN; Emilio Valencia Concha, territorial director of Murcia de Cajamar; and Carmelo Vera Hernández, regional director Murcia Sabadell Bank Center, according to sources of the spokesman in a statement.

The president of Adimur, Javier Navarro, stressed during the presentation that “the financial sector is one of the economic sectors that has suffered most during the crisis and still faces important processes of change such as the acquisition of Banco Popular”. He added that “a healthy and active banking is a sine qua non condition for a strong economy”. The president of Adimur was also concerned about the excess liquidity of the ECB and the federal reserve and the possible bubbles of sovereign debt that may be generated.

The regional director Murcia Sabadell Bank Center, Carmelo Vera Hernández, spoke about the digital challenge. In this regard, Vera pointed out that “Sabadell is committed to the customer experience as a long-term competitive advantage, 50% of our customers are digital and that is reason enough to mobilize the entire organization.”

“The bank is immersed in an intense process of transformation that has as a fundamental focus the client, based on its figure, our entity is weaving a new relational model that combines digitalization, the development of a comprehensive strategy of all its service channels. and the human factor, “he has indicated.

For his part, the territorial director of Murcia of Cajamar, Emilio Valencia Concha, has focused his intervention on the value of advice and the new model of Cajamar’s office. The attendees stressed that banks seek to reinvent the role of branches in their business, which, on the one hand, represent an important expense item, but also serve to build customer loyalty and provide a service to those who have not yet taken the digital step.

Valencia has affirmed that “in Cajamar we are going to try, as up to now, to give them the best of ourselves personally and digitally.” Our goals for the future are training, advisory services of the highest quality, proximity and commitment. all united by dialogue, communication and information with our customers, because it is the best formula to progress. “

The territorial director Levante de BMN, Olga García Saz, has focused her speech on the Law for the promotion of business financing, which “has as one of its fundamental objectives to promote and encourage the financing of small and medium enterprises (including self-employed workers) ) through two complementary channels: make banking financing more flexible and accessible and develop alternative means of financing “.

He also clarified that “one of the reasons that make it difficult to achieve the first objective is the informational asymmetry faced by credit institutions when they grant financing to SMEs, which complicates and makes it necessary to assess their risk”.

Finally, the president of Caja Rural Central, Manuel Antonio Ruiz Escudero, spoke about the solvent demand and stated categorically that “in the financial sector we are looking forward to receiving credit applications”.

Adimur is formed by more than 150 managers and executives of multinational and national companies with interests in the Region, as well as regional companies. Its objective is the growth and professional and personal development of the associate directors, as well as being a forum for the exchange of ideas and reflections on society and the role of the directors in it. It also aims to serve as a communication channel for managers with institutions and civil society.